S Ajvinder Singh is a cheerful, positive, encouraging, public friendly and easily approachable person. He is persistently making unflinching efforts to keep contributing to the society. It is because of his selfless dedicated efforts, pioneering vision, well directed approach and ceaseless desire to recuperate, lot of social activities have been undertaken under his guidance and personal interest such as Mortuary, Mortuary Van, 24 hours free ambulance service, free treatment of poor patients in Civil Hospital, distributing of warm clothes during winter to destitute homes, poor families and free books and stationery items to poor students, Benches for schools & Water Tank cleaning in school. He has completely committed himself to the cause of stimulating the process of nation-building. To enhance the customer delight he has started the practice of the quality week every month.S. Ajvinder Singh is having respect and faith in all religions, organizing “International Kirtan Darbar” every year on a large scale by involving peoples from all religions and sects. He is associated with many social organizations and Rural Development Schemes. He is the President of NRI Sabha, Industrial Associations, Sikh Welfare Society, Saini Bar Education Society, President Automobiles Dealers Association, Patron of Model Town Club Hoshiarpur, Model Town Social & Welfare Association and member of Rotary Club, Services Club, and Golf Club Hoshiarpur.